How We Earn: Affiliate Commission, and What It Is Not Allowed to Change

The short version

• Casinos pay us. Commission may follow when a reader signs up through one of our links.
• You pay nothing extra. The money comes out of the casino’s side of the deal, not yours.
• The order is not for sale. Our ordering runs purely on value after terms, and commission plays no part in that.
• Licences stay in view. A listing shows that its casino is licensed offshore and sits outside Gamstop Online.
• Help links never earn. Links to support services and regulators make us nothing at all.

Which links earn, and which never do

How casino commission usually works

Casino affiliate deals tend to take one of two shapes, or a blend of both: a one-off fee when a new customer makes a first deposit, or a share of the casino’s net revenue from the customers an affiliate refers, paid over time. Either way, the money comes out of what the casino makes from players.

That creates a conflict worth naming plainly. Under a revenue share, an affiliate earns more when the players it referred lose more. You should keep that in mind when you read any comparison site, ours included. It is why the guides show the cost of clearing a package as well as its headline, and why the order itself leaves commission out.

What the money does not change

• The order. Packages are ranked by value after terms, as set out on how we rate offers.
• The maths. A negative formula value is printed as negative, whoever pays.
• The warnings. Each listing names its licence, and every page says where to find help.
• The limits on what we say. No brand is called the best, and no page explains how to get round Gamstop, GamBan or a bank block.

What it does mean for you

Be clear about what the ordering is. It is not a survey of every casino that takes UK players: in October 2026 it holds a short offshore-licensed selection, and each listing carries an affiliate link. Our income gives us a reason to want you to click, so weigh our figures with that in mind. You never have to use our links, and you never have to take an offer at all. If you have self-excluded or use a blocker, our safer gambling page is the place to go instead.

Advertising rules and complaints

Because we are paid for referrals, our pages can count as marketing under UK advertising rules. If you think something here is misleading, tell us first through the contact page; you can also complain to the Advertising Standards Authority.